An Investor’s Guide to Gaming Industry
Since biblical times, games were always used as a method of recreation. There have been proofs of various gaming instruments found in ancient Indus valley civilization. In the modern world too, with the rise of digitalization, the Indian gaming industry is widening its horizons.
Since 2020, there has been a sharp growth in the online gaming industry. More than half of the world went into lockdown due to covid-19. People had more time to invest in gaming. More people started playing these games to take their minds off from the stress. With the quarantine culture in sync, people started connecting because of these games.
Due to the psychological factors, the gaming industry slowly climbed its way to the top. The gaming industry is already worth $160 billion dollars. It is one of the fastest-growing industries out there.
Rise of Gaming in India
Since the 90s, the gaming industry has been seen in India. We grew up playing many games. From the introduction of Xbox to PlayStation, gaming was a raging market.
The age bracket of the gamers in India consisted of a majority of teenagers & young adults. Looking at a recent report, here is a brief representation of the age bracket in the gaming industry
- 70%: 24 years below age.
- 15%: between 25–30 years of age.
- 10%: between 31–35 years of age.
- 3%: Between 36–40 years of age.
- 2%: 40 years and above.
As visible from the above data, the prime market of gaming targeted people were young adults. since the 90s, teenagers have liked arcade & adrenaline rushed games. Games like combat, racing was highly in demand.
As a result of these games
- People started being glued in front of their computer screens all day.
- Understanding the current craze in teenagers, several companies invested their money. They invested & introduced more games. Some games especially catered to the Indian audience. The obsession grew more.
With the obsession, teens used to spend an average of an hour playing these games. But with the introduction of globalization, the usage of mobile phones increased.
Now there was the introduction of a new category of games- mobile games. it further increased the base of the Indian gaming industry.
Rise of Mobile & Online Gaming
Since the digital boom, the concept of online games was introduced. Games were now available on mobile. This further increased the popularity of the gaming industry. Slowly, there was an interconnected chain of PC & mobile games. The PC games released their mobile versions to increase their chain.
People now started playing games on the go. In the recent scenario, the introduction of interactive online gaming doubled the growth of the Indian gaming industry.
There are several interactive games present that you can play in multiplayer mode. These games allow you to play with friends even if they are miles away.
The Internet in sync with gaming has successfully created many opportunities. It has been instrumental in combining the power of modern digital tools.
After online games, the introduction of fantasy sports platforms is the next big thing.
Fantasy Sports Platform
With the introduction of fantasy sports platforms, things further escalated. People started investing their money in these games. Several tournaments started being played in India for heavy cash prizes. People of all age groups started participating in these games.
Slowly, the opportunities were increasing. People were attracted to gaming platforms. They started investing their money for earning higher returns. Earlier they were only playing games, not spending money. The gaming industry used to only depend on in-app purchases for monetization.
But gradually with the introduction of fantasy games platforms, people started investing money into it. These platforms also conduct tournaments that have cash prizes as a reward.
As a result, more and more people got attracted to the Indian gaming industry. Various sponsors & investors ventured opportunities to get a collaboration with these platforms. These platforms provide a great marketing platform. It has access to a large base of audience now. The company can easily market/advertise its products on these platforms.
Apart from marketing, these platforms are getting famous for their investment opportunities. One of the prime reasons for growth in the Indian gaming industry is these platforms. They have attracted a large number of audiences to it. The Indian gaming industry is soaring high because of these platforms.
Future Opportunities of the Indian Gaming Industry
The gaming industry is still an escalating one. Experts are suggesting that it is a good industry to invest money in. So, if you are an investor, your prime focus should be on this industry.
The gaming industry provides various opportunities such as
- Game streaming
- Viewership platforms.
- Tournaments.
- Investment opportunity.
- Marketing tool.
- Recreation tool.
People have started using gaming platforms as streaming to explore their opportunities. Some people also use these platforms to win money using their skills.
Indian gaming industry expanded by huge folds in the last 6–7 years. It has also created a plethora of opportunities around.
In a report, there were mentions of the Indian gaming industry increasing its growth. By 2022, the gaming industry will be a 10000 crore industry in India alone.
As an investor, the gaming industry is a fresh arena for you to invest money in. With growing technical advancements, there is a lot of scope for possible growth.
Experts believe that the gaming industry will grow because of the following reasons
- Entertainment & Recreation.
- Introduction of various streaming platforms.
- Rewards.
- Advertisement.
As an investor, these are the key areas in the industry which you should target. Investors can use this industry as a good option to get back in the game.
Conclusion
The gaming industry is still expanding. It is going to hit its peak in the coming years. The industry has been successful in attracting Indian as well as foreign investors. The Indian gaming industry will soon welcome a lot of technological advancement. As investors, it is a profitable venture to invest in. A growing industry is always a safer option to invest in. Therefore, if you are looking for an industry to invest in, the gaming industry is the option for you. it will provide higher returns as it is still on the verge of blasting in terms of audience.